What is business strategy and why do business owners hire a Business Strategist?
Business strategy is a series of actions that have long-term effects on the value of a business that is the result of success as a company measured by the amount of new growth. Many business owners struggle with success due to the lack of business strategy. Only after exhausting resources and efforts to take their company to the next level, most business owners will seek a business coach. However, hiring a Business Strategist prior to exhaustion will not only prove much greater success and longevity, but less time, effort and money.
The Business Strategist has done the countless number of hours of research and training including having first-hand experience with their own company to develop business strategy for the growth of any company resulting in successful outcomes. Strategy is implemented after the vision, mission, goals, priorities and plans are defined. Determining target market is the most important element before business strategy can be implemented. The well-defined target market will dictate how the sales and marketing processes will be created and implemented as well as value propositions determined by the who and where and the potential of that target market.